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Bottom-of-Funnel Keywords Guide

The only SEO strategy authors and creators actually need.

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Your Guide Materials

25 minutes Audio Guide:

📄 Download Workbook PDF - Print and fill out by hand 🎵 Download Audio MP3 - Save for offline listening
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Your Keyword Partner

An AI trained on this exact framework. Give it your niche or book topic, and it'll help you brainstorm BOFU keywords specific to your audience.

🤖 Open Your Keyword Partner Opens in ChatGPT (free account required)
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How to Use This

  1. Listen to the audio first

    Get the concepts in your head. Understand why BOFU keywords work and what makes them worth targeting.

  2. Fill out the workbook

    Print it. Write by hand. Run your topics through the keyword patterns while you listen.

  3. Use the GPT when you get stuck

    Brainstorm more keywords, validate your ideas, or ask it to evaluate if a keyword has real buyer intent.

  4. Create your first BOFU page

    One page. One keyword. One clear offer. That's your goal this week.

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What's Inside the Guide

01

Why Traditional Author SEO Is Dead

High-volume keywords don't work for authors. The game has changed.

02

The 3 Properties of BOFU Keywords

Intent, competition, and conversion potential. What makes a keyword worth targeting.

03

Keyword Patterns That Work for Authors

Specific formulas that surface high-intent, low-competition keywords in any niche.

04

The One Page That Matters

Why one well-targeted BOFU page can outperform months of content marketing.

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The core insight: You don't need more traffic. You need the right traffic. 100 visitors who are ready to buy beats 10,000 who are just browsing. BOFU keywords are how you find them.

Jon Ray

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What's Next

After the Guide

Once you understand the BOFU framework, you have two options:

DIY Route

Use the workbook and GPT to brainstorm keywords for your niche. Run them through a tool like Ubersuggest or Ahrefs. Create your first BOFU page.

Done-For-You

I'll research your exact niche, identify the best BOFU keywords for your domain authority, and deliver a custom keyword map you can execute immediately.

See Pricing Options

Questions?

Reply to your welcome email or reach out directly. I read everything.

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