February 7, 2009
The next time you’re in the wine aisle of your local supermarket, sweating profusely, as you try and decide the perfect spirit for your upcoming dinner party, remember this:
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December 22, 2007
Social media campaigns can take time. Like a snow ball rolling down a mountain, it takes time to put on warm clothes, climb up the hill, gather enough snow and slowly start rolling a ball of snow down the hill. But, eventually, with enough preparation, that snow ball will take on a life of its own and its forward momentum will allow it to grow and grow, faster and faster. Social media campaigns work in the same kind of way. So, bundle up!
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