by Jon Ray on August 21, 2008
*Amazing photo by gotreadgo|fotographie
The Barnum & Bailey circus has come to Austin and that excites me because I LOVE circuses! When you think about it the circus is the ultimate PR spectacle and Barnum is a big reason behind that. P.T. Barnum was one of the greatest showmen of all time because he knew how [...]
by Jon Ray on December 17, 2007
*Original photo by andrewestel. Mash up by Jon Ray.
What would make you start to watch TV again? It seems that everyone is a video content creator these days. With bandwidth forever on the rise, new video sharing sites popping up by the dozen and content aggregators like iTunes and Amazon, the way we view media [...]
by Jon Ray on September 7, 2007
I had a phone conversation today with a colleague regarding what “Buzz Marketing” was and how to best implement it into a campaign. This is an interesting question, in which, there are many schools of thought. Many people go about buzz marketing, or word-of-mouth campaigns in a way that does more harm than help. With [...]