We are a society that loves good marketing. If something is supposedly eco-friendly, cleansing, biodegradable, organic, raw, rejuvenating, restoring, revitalizing, replenishing or regenerating, we jump at the opportunity to show it off to our friends. We tell ourselves that we feel healthier having purchased said buzz word products. “It’s a life decision,” we’ll proudly assert. For these reasons, I hope that Whole Foods knows what it’s doing, as I am one of those people that assumes if it is sold in a Whole Foods, it must be good for you.
Thus, I am currently drinking a Passionberry Bliss Kombucha beverage. Its label boasts ALL of the above buzz words. Despite its foul aroma, vinegar-like taste and sketchy (at best) texture, I have been drinking one every single day. After all, I deserve a delicately cultured Chinese Tea from time to time, don’t I? Someone, please tell me that this Kombucha stuff is good for me; that it will give me super powers. Because, if I’m drinking it solely for its buzz worthy label, I think I’m going to puke.
