Make Your Social Media Campaign a Success –
10 Surefire Techniques

by Jon Ray on December 22, 2007

The Social Media Snowball. Picture by redjar.
*Original photo by redjar.

If you’re a person or company getting into the social media game to promote yourself, please note that all the bells, whistles and buzz words in the world won’t bring in long term, qualified customers. Social media is a fickle beast and cannot be approached like a traditional advertising or marketing campaign. Social media campaigns can take time. Like a snow ball rolling down a mountain, it takes time to put on warm clothes, climb up the hill, gather enough snow and slowly start rolling a ball of snow down the hill. But, eventually, with enough preparation, that snow ball will take on a life of its own and its forward momentum will allow it to grow and grow, faster and faster. Social media campaigns work in the same kind of way. So, bundle up!

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  • @juddybuddy36 Glad I could be of some assistance.
  • I believe that these shall be very helpful! Thanks!
  • Jon,
    It is like Christmas when you make Roberts blog. ;)

    "But, everything has its learning curve and I’m sure most companies will eventually come around." Yes some will... some will not. Finding that passionate person and getting the lawyers to loosen their grip is sometimes the biggest challenge.
  • Robert Scoble likes this post and getting on @scobleslinkblog is almost as good as getting xmas presents at your mom's house and then getting to do it again at your dad's! WooHoo!

    <img src="http://www.whoisjonray.com/img/scoblelikesme.jpg" border="none"></img>
  • @Lewis - You're exactly right. Wouldn't it be nice if every time we interacted with a company they encouraged us to keep striving for our goals and asked how they could help us achieve them?

    @Rodney - I think people are finally starting to understand 3, but you're right, getting anyone to follow through on 7 is like pulling teeth. But, everything has its learning curve and I'm sure most companies will eventually come around. I've found 7 is a lot easier to jump start if you can find someone within the company walls that wreaks of passion for their industry, technology, product, company, etc. Passion sells the human side and finding passionate people within a company makes it easy to display that without upper management cringing too much. I've submitted a guest post to Some Assembly Required on the subject of finding passionate people that should be up in the next day or so.
  • Number 3 is crucial. I love it.

    Number 7 is hard to get large corporations to grasp. Nice list!

    Rodney Rumford
    Publisher: Facereviews.com
  • Jon,

    I especially like number 6, Encourage. When we converse with anyone, including customers and employees, building relationships based on trust is critical. And one of the best ways to build trust is to share those things that make us human, and needing encouragement is one of those deep-seeded needs we all share. Excellent post.
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