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	<title>Comments on: Why is transparency important? Does anyone really care?</title>
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	<link>http://whoisjonray.com/2007/12/07/why-is-transparency-important-does-anyone-really-care/</link>
	<description>Poems that don&#039;t rhyme - and other writing</description>
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		<title>By: DefogMyBlog</title>
		<link>http://whoisjonray.com/2007/12/07/why-is-transparency-important-does-anyone-really-care/comment-page-1/#comment-432</link>
		<dc:creator>DefogMyBlog</dc:creator>
		<pubDate>Fri, 07 Dec 2007 16:02:55 +0000</pubDate>
		<guid isPermaLink="false">http://whoisjonray.com/2007/12/07/why-is-transparency-important-does-anyone-really-care/#comment-432</guid>
		<description>I found facebook&#039;s beacon alarming and it left me thinking that we need to be more careful with these trendy new companies. We are in some sense the pioneers and once we have given the information we cannot take it back even if we cancel. I wonder if reputation management will become big business. 

I think awareness of transparency is important for companies getting started on new media even if just for self preservation. The temptation to do various things like employing someone to do  spammy comments must be strong for those who believe it is the road to hitting the Google bull&#039;s eye. Having a site full of google word stuffing can probably seem to be a great wheeze but site visitors might see it for what it is and not have trust.</description>
		<content:encoded><![CDATA[<p>I found facebook&#8217;s beacon alarming and it left me thinking that we need to be more careful with these trendy new companies. We are in some sense the pioneers and once we have given the information we cannot take it back even if we cancel. I wonder if reputation management will become big business. </p>
<p>I think awareness of transparency is important for companies getting started on new media even if just for self preservation. The temptation to do various things like employing someone to do  spammy comments must be strong for those who believe it is the road to hitting the Google bull&#8217;s eye. Having a site full of google word stuffing can probably seem to be a great wheeze but site visitors might see it for what it is and not have trust.</p>
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