Why are you wasting your advertising budget? Running only a television commercial is no longer a viable ad campaign strategy. No one cares about your TV commercial. Without an accompanying marketing and public relations campaign, you are throwing your advertising money out of the window. Why would you run an ad that no one talks about, when you could run an ad that promotes something the press will rave about? A good ad will promote something that is press-worthy. And when the press writes about your campaign you multiply your ad dollar considerably.
If you know anything about me, you know that I’m a big believer in creating a frenzy around your ad, marketing and PR campaign. There are too many brand messages being thrown at all of us to use traditional advertising methods. Your campaign should be designed to get people excited about something newsworthy. Then, take your ads and promote that news worthy event. Once the word is out, have your PR team get every publication to write an article about it. This is how you turn one ad dollar in to five, or ten, or twenty. Is it me, or shouldn’t this be a no brainer?
BLUE LAPIS LIGHT is a non-profit site-specific aerial dance company based in Austin, TX. Using aerial techniques along with classical, interpretive and modern dance movements, performances transcend athleticism to capture images of poetic and dreamlike beauty. In other words, coupled with beautiful light and music, these dancers JUMP OFF OF BUILDINGS AND FLY AROUND!
So, yes, they’re non-profit and you probably don’t deserve the chance to sponsor such a beautiful artistic expression, but guess what? That chance is now available and will give you the perfect reason to fire up the old PR department. Blue Lapis Light’s last event at the old abandoned Intel building in Austin, Texas was a HUGE success drawing over 10,000 spectators and drumming up a landslide of free press. Their new event, “Illumination,” is being held at the historic Seaholm Power Plant in downtown Austin. Artistic Director Sally Jacques, along with choreographers/dancers Laura Cannon and Nicole Whiteside, will transform the interior of Seaholm to create images of beauty and transcendence.
This October, Blue Lapis Light will thrill audiences with 16 performances that are inspired by Michelangelo’s Sistine Chapel and highlight the natural beauty in the Seaholm Power Plant’s architecture. Each of the 16 performances are available for corporate sponsorship. Sponsors will be allowed to introduce themselves before the event and explain why they choose to help promote the arts. They will also be allowed to setup a booth or presentation outside of the event’s venue and promote their involvement in the project.
This is a great cause and a truly original form of artistic expression. Blue Lapis Light is available for performances world-wide, but their October 2007 event, “Illumination” is a great opportunity to get in on an event quickly and support the arts at a fantastic rate. Watch the video below and try to silence the cash register sounds in your head, this video is just what you needed to create a public relations frenzy and position your company as a cool, artist friendly group of people.
You can grab tickets for this event here. E.mail me about sponsoring this event, here. But, most importantly, enjoy this video and help spread the word! What artistic events are you excited about? How is your company supporting the art community? What innovative ways are you using to draw attention to your company?
And remember…this is beautiful people dancing on a 9 story building…
[youtube]http://www.youtube.com/watch?v=cTHKxl2qZJc[/youtube]
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