Steve Rubel over at AdAge wrote an interesting article today about the rise of the Geek Marketer, which I think is a great term for what I and many others do in their day to day lives.
Steve explains a geek marketer this way:
These cross-trained specialists are fluent in both worlds and bridge them [technology and marketing]. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media. Armed with these insights, they regularly apply them in a marketing context by working closely with brand teams to codify new best practices.
In any given day, whether I’m shooting a new commercial or video, or just meeting with clients about new ways to approach their marketing strategies, I am constantly thinking about new and innovative ways to incorporate marketing with interesting technology. I feel there is a strong tie between the two and that a perfect marriage is the best way to approach any campaign.
So, thanks to Steve’s new term, I’m now not only Geek Sheik, but a Geek Marketer, as well. Being a geek is definitely cool, again. How are you implementing technology into your marketing campaign? Would a change of technology make your campaigns more efficient? How are you incorporating social media into your company’s marketing strategy?
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